{"id":23674,"date":"2025-03-31T21:45:40","date_gmt":"2025-03-31T21:45:40","guid":{"rendered":"https:\/\/compliancert.com\/?p=23674"},"modified":"2025-03-31T21:57:07","modified_gmt":"2025-03-31T21:57:07","slug":"le-modele-pay-or-consent-des-metas-fait-lobjet-dun-examen-approfondi-dans-le-cadre-du-gdpr","status":"publish","type":"post","link":"https:\/\/compliancert.com\/fr\/articles\/le-modele-pay-or-consent-des-metas-fait-lobjet-dun-examen-approfondi-dans-le-cadre-du-gdpr\/","title":{"rendered":"Le mod\u00e8le \"Pay or Consent\" de Meta fait l'objet d'un examen approfondi au regard du GDPR"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23674\" class=\"elementor elementor-23674\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cc5771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cc5771\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f678174\" data-id=\"f678174\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-490ef96 elementor-widget elementor-widget-text-editor\" data-id=\"490ef96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le mod\u00e8le \"pay-or-consent\" r\u00e9cemment lanc\u00e9 par Meta - qui offre aux utilisateurs le choix entre payer pour une exp\u00e9rience sans publicit\u00e9 ou consentir au suivi des donn\u00e9es - fait l'objet d'un examen juridique de plus en plus approfondi dans l'Union europ\u00e9enne. Alors que l'entreprise affirme que cette approche est conforme au r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) de l'UE, les d\u00e9fenseurs des consommateurs et les r\u00e9gulateurs sont de plus en plus nombreux \u00e0 ne pas \u00eatre d'accord.<!-- notionvc: 56fd9971-711c-4ce7-ad91-8973f5c20720 --><br \/><!-- notionvc: 33f54861-5ad7-47f1-8c6d-8caadc768764 --><\/p><p><!-- notionvc: 94e65eac-cb94-4430-9615-24d35eaa02e1 --><!-- notionvc: 514e998c-f713-4c8f-a9d2-81b71b624538 --><\/p><p><!-- notionvc: 2ee430fd-ca58-4b9b-8487-92f8ebb3f480 --><\/p><p><!-- notionvc: c61cfa3a-55b9-4003-ad24-a82f2bfdb5ba --><\/p><p><!-- notionvc: 13efe39f-77f1-47b6-bfe5-33b452b1a202 --><\/p><p><!-- notionvc: 3500c0f1-3541-436d-91c0-fc75d0c6307d --><!-- notionvc: 2739f6c4-e788-4031-b967-99cd9be79da6 --><\/p><p><!-- notionvc: a5d18595-dda7-4349-bcfa-75443c94b738 --><!-- notionvc: 350675f9-e7e6-4c31-bbfb-df918939f317 --><\/p><p><!-- notionvc: b52d616a-7870-4ca7-9156-174772f64549 --><\/p><p><!-- notionvc: 4132eb71-e3dc-473a-ac7a-f7b7574fc341 --><\/p><p><!-- notionvc: 0218a73c-57ac-4557-b263-8f78b9f69fcf --><\/p><p><!-- notionvc: 708c8477-e3d0-4e2d-adc8-2fb0eb342343 --><\/p><p><!-- notionvc: e942c3dd-0252-4001-900b-8fcabd6fdac5 --><\/p><p><!-- notionvc: 0efe7bef-5736-4a94-821f-37124b118b08 --><!-- notionvc: 0454b857-3f31-4214-b926-197ccd55c383 --><\/p><p><!-- notionvc: 94dde3c1-2cc7-43e5-94ef-be43f05a1675 --><\/p><p><!-- notionvc: b70eeb8f-ceb5-4479-bae3-fa880bb88f63 --><\/p><p><!-- notionvc: 0a47102e-ffaf-4355-aeb5-63fa022bd772 --><\/p><p><!-- notionvc: 04d25b1a-8a94-4c39-aa7c-4f3db675b09b --><\/p><p><!-- notionvc: 0b954cbd-0453-4a12-9943-9b9b9747e012 --><\/p><p class=\"p1\"><!-- notionvc: f4bd767b-583b-4d1f-b3e2-e1c0ad7496d5 --><\/p><p><!-- notionvc: c218d5aa-ca05-4f07-b537-a721088411e1 --><\/p><p><!-- notionvc: cf734c31-fc22-4a34-9b93-fc91bfc50cad --><!-- notionvc: 998ad04b-52ce-4397-abc7-850afcc6ad1f --><\/p><p><!-- notionvc: 3bedbc35-471d-47e1-b4f8-0941168a2fae --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2d8c310 e-flex e-con-boxed e-con e-parent\" data-id=\"2d8c310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a519c elementor-widget elementor-widget-image\" data-id=\"e8a519c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?fit=1024%2C549&amp;ssl=1\" class=\"attachment-large size-large wp-image-23659\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?w=1202&amp;ssl=1 1202w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=1024%2C549&amp;ssl=1 1024w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=768%2C412&amp;ssl=1 768w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dccf118 e-flex e-con-boxed e-con e-parent\" data-id=\"dccf118\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c37412b elementor-widget elementor-widget-text-editor\" data-id=\"c37412b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Qu'est-ce que le mod\u00e8le de paiement ou de consentement de Meta ?<\/strong><\/h4><p>Mise en \u0153uvre \u00e0 la fin de l'ann\u00e9e 2023, cette politique offre deux choix aux utilisateurs de Facebook et d'Instagram dans l'UE :<\/p><ol><li><p><strong>Payer une redevance mensuelle<\/strong> (environ 10-13 \u20ac) pour utiliser la plateforme sans publicit\u00e9 et sans suivi des donn\u00e9es.<\/p><\/li><li><p><strong>Continuer \u00e0 utiliser la plateforme gratuitement<\/strong>mais consentent au suivi et \u00e0 la publicit\u00e9 personnalis\u00e9e.<\/p><\/li><\/ol><p>Meta consid\u00e8re qu'il s'agit d'un moyen de se conformer au GDPR en offrant un choix \"librement consenti\" entre plusieurs options. Mais les critiques affirment qu'il ne s'agit pas d'un v\u00e9ritable choix - et donc pas d'un consentement valable.<\/p><h4>\u00a0<\/h4><h4><strong>Le GDPR et le probl\u00e8me du consentement forc\u00e9<\/strong><\/h4><p>Au c\u0153ur de cette controverse se trouve l'un des principes fondamentaux du GDPR : le consentement valide.<\/p><p>En vertu de l'article 4, paragraphe 11, et de l'article 7 du GDPR, le consentement doit \u00eatre :<\/p><ul><li>Librement consentie<\/li><li>Sp\u00e9cifique<\/li><li>Inform\u00e9<\/li><li>Sans ambigu\u00eft\u00e9<\/li><li>Et r\u00e9vocable \u00e0 tout moment<\/li><\/ul><p>Les organisations de d\u00e9fense des consommateurs, dont le BEUC (Bureau europ\u00e9en des unions de consommateurs) et les autorit\u00e9s nationales charg\u00e9es de la protection des donn\u00e9es, affirment que le mod\u00e8le de Meta viole ces principes, en particulier l'exigence de \"libre consentement\".<\/p><p>La logique est simple : lorsque l'alternative au consentement est de payer, et qu'il n'y a pas d'\u00e9quivalent fonctionnel r\u00e9el pour acc\u00e9der \u00e0 la plateforme sans c\u00e9der ses donn\u00e9es, l'utilisateur est essentiellement contraint de donner son consentement.<\/p><h4>\u00a0<\/h4><h4><strong>Un pr\u00e9c\u00e9dent juridique complexe<\/strong><\/h4><p>Ce d\u00e9bat ne se d\u00e9roule pas dans le vide. Il se d\u00e9roule dans l'ombre de l'arr\u00eat de la Cour de justice de l'Union europ\u00e9enne (CJUE) dans l'affaire de l'immigration clandestine. <em>Bundeskartellamt v Meta Platforms<\/em> (juillet 2023), qui a soulign\u00e9 que le fait de grouper l'acc\u00e8s \u00e0 des services avec le consentement au traitement des donn\u00e9es n'est pas intrins\u00e8quement licite.<\/p><p>En outre, le Comit\u00e9 europ\u00e9en de la protection des donn\u00e9es (EDPB) a publi\u00e9 en octobre 2023 un avis tr\u00e8s ferme sur les mod\u00e8les de \"consentement ou paiement\", indiquant qu'il est peu probable que le consentement obtenu de cette mani\u00e8re soit consid\u00e9r\u00e9 comme valide en vertu du GDPR dans la plupart des circonstances - en particulier lorsque le service en question occupe une position dominante sur le march\u00e9.<\/p><h4>\u00a0<\/h4><h4><strong>Consentement ou n\u00e9cessit\u00e9 contractuelle<\/strong><\/h4><p>Meta a tent\u00e9 de fonder une partie de sa justification juridique sur la n\u00e9cessit\u00e9 contractuelle (article 6, paragraphe 1, point b), du GDPR), en sugg\u00e9rant que les publicit\u00e9s personnalis\u00e9es sont essentielles \u00e0 la fourniture de son service. Cependant, l'EDPB et d'autres experts juridiques ont r\u00e9pliqu\u00e9, affirmant que la publicit\u00e9 cibl\u00e9e n'est pas \"n\u00e9cessaire\" au fonctionnement d'une plateforme de m\u00e9dias sociaux.<\/p><p>Cet argument est crucial car il r\u00e9v\u00e8le une tendance actuelle du secteur : concevoir des strat\u00e9gies de mon\u00e9tisation comme des m\u00e9canismes de conformit\u00e9 - plut\u00f4t que de concevoir d\u00e8s le d\u00e9part des solutions favorables \u00e0 la protection de la vie priv\u00e9e.<\/p><h4>\u00a0<\/h4><h4><strong>Quels sont les enjeux ?<\/strong><\/h4><ul><li><strong>Pr\u00e9c\u00e9dent<\/strong>: Si les r\u00e9gulateurs de l'UE estiment que le mod\u00e8le de Meta enfreint le GDPR, cela pourrait modifier la fa\u00e7on dont les plateformes num\u00e9riques mon\u00e9tisent les donn\u00e9es des utilisateurs dans toute l'Europe.<\/li><li><strong>Sanctions<\/strong>: Les amendes pr\u00e9vues par le GDPR peuvent atteindre jusqu'\u00e0 <strong>20 millions d'euros ou 4% du chiffre d'affaires annuel mondial<\/strong>le plus \u00e9lev\u00e9 des deux.<\/li><li><strong>Un impact plus large<\/strong>: D'autres plateformes technologiques envisageant des mod\u00e8les similaires suivront de pr\u00e8s cette affaire.<\/li><\/ul><h4>\u00a0<\/h4><h4><strong>Pourquoi c'est important<\/strong><\/h4><p>Cette controverse touche au c\u0153ur de la mission du GDPR : donner aux individus un contr\u00f4le significatif sur leurs donn\u00e9es personnelles. Lorsque les plateformes demandent aux utilisateurs de choisir entre payer de l'argent ou payer avec leur vie priv\u00e9e, l'int\u00e9grit\u00e9 de ce contr\u00f4le est remise en question.<\/p><p>Si le consentement devient quelque chose que vous devez acheter pour y \u00e9chapper, s'agit-il toujours de consentement ou de coercition avec une \u00e9tiquette de prix ?<\/p><p>\u00a0<\/p><p><!-- notionvc: 32eb0de0-29dd-4e24-8471-1d8cfaed397e --><\/p><p><!-- notionvc: 09e841af-0521-4b84-8c49-396b7f8c99a2 --><\/p><p><!-- notionvc: d9805d69-b238-4603-b32f-d2620f719179 --><\/p><p><!-- notionvc: e26c84f4-0aa8-4a5d-b431-9c3829b93620 --><\/p><p><!-- notionvc: 0ace6992-0e58-4ca6-9f7d-b96e126999bb --><\/p><p><!-- notionvc: cba964fc-eead-4333-b750-dd50a0cf678a --><\/p><p><!-- notionvc: beba065f-2a58-4b35-9109-5d6468fb85c0 --><\/p><p><!-- notionvc: 6e46843b-b881-464b-b4f3-7f558b5d065d --><\/p><p><!-- notionvc: a9cddb37-845e-46a3-a681-b8145dbc97bd --><\/p><p><!-- notionvc: 0a6eb0d8-55e1-4d00-8e22-784bca379d74 --><\/p><p><!-- notionvc: e9593718-da4b-4535-a1f0-7d5ee325668c --><\/p><h4><!-- notionvc: 7aed8818-385d-45d9-b4b6-a3689fbf312f --><\/h4><p><!-- notionvc: efb930c2-d237-42af-b80e-d93c5d213fb3 --><\/p><p><!-- notionvc: ea0cfcef-6dce-450a-b9af-19824776ab43 --><\/p><p><!-- notionvc: 7aa30bb6-b404-4009-8627-b6f99664a791 --><\/p><p><!-- notionvc: d67b2696-d52d-4015-8f7b-bf3069aa5b30 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-479f3c0 e-flex e-con-boxed e-con e-parent\" data-id=\"479f3c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a68fccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68fccf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72ddec2\" data-id=\"72ddec2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a21662e elementor-align-start elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a21662e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-brand-symbol\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nous pouvons vous aider \u00e0 vous mettre en conformit\u00e9 avec le FADP !<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9953c7 elementor-widget elementor-widget-text-editor\" data-id=\"e9953c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des conseils d'experts, des solutions abordables et une d\u00e9marche claire vers la conformit\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c96bc0\" data-id=\"1c96bc0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-461faa9 elementor-align-right elementor-widget__width-auto elementor-tablet-align-justify elementor-mobile-align-justify elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit vamtam-has-underline-anim elementor-widget elementor-widget-button\" data-id=\"461faa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/compliancert.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que Meta introduit un mod\u00e8le de \"paiement ou de consentement\", les r\u00e9gulateurs de l'UE se demandent si un choix sous pression peut toujours \u00eatre consid\u00e9r\u00e9 comme un consentement valable au sens du GDPR.<\/p>","protected":false},"author":4,"featured_media":23659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[67,74],"tags":[21,108,105,267,99,91,121,77,265,266,268],"class_list":["post-23674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","tag-ai","tag-compliance","tag-compliancert","tag-controversy","tag-cybersecurity","tag-eu","tag-europe","tag-gdpr","tag-meta","tag-pay-or-consent","tag-user-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta\u2019s \u201cPay or Consent\u201d Model Faces Renewed GDPR Scrutiny - ComplianceRT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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