{"id":23674,"date":"2025-03-31T21:45:40","date_gmt":"2025-03-31T21:45:40","guid":{"rendered":"https:\/\/compliancert.com\/?p=23674"},"modified":"2025-03-31T21:57:07","modified_gmt":"2025-03-31T21:57:07","slug":"metas-pay-or-consent-modell-steht-erneut-unter-gdpr-kontrolle","status":"publish","type":"post","link":"https:\/\/compliancert.com\/de\/artikel\/metas-pay-or-consent-modell-steht-erneut-unter-gdpr-kontrolle\/","title":{"rendered":"Metas \"Bezahlen oder zustimmen\"-Modell steht erneut auf dem Pr\u00fcfstand der GDPR"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23674\" class=\"elementor elementor-23674\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cc5771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cc5771\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f678174\" data-id=\"f678174\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-490ef96 elementor-widget elementor-widget-text-editor\" data-id=\"490ef96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das k\u00fcrzlich von Meta eingef\u00fchrte \"Pay-or-Consent\"-Modell, bei dem die Nutzer die Wahl haben, entweder f\u00fcr werbefreie Werbung zu bezahlen oder der Datenverfolgung zuzustimmen, wird in der gesamten Europ\u00e4ischen Union zunehmend rechtlich gepr\u00fcft. W\u00e4hrend das Unternehmen behauptet, dass dieser Ansatz mit der EU-Datenschutzgrundverordnung (GDPR) konform ist, sind Verbrauchersch\u00fctzer und Regulierungsbeh\u00f6rden zunehmend anderer Meinung.<!-- notionvc: 56fd9971-711c-4ce7-ad91-8973f5c20720 --><br \/><!-- notionvc: 33f54861-5ad7-47f1-8c6d-8caadc768764 --><\/p><p><!-- notionvc: 94e65eac-cb94-4430-9615-24d35eaa02e1 --><!-- notionvc: 514e998c-f713-4c8f-a9d2-81b71b624538 --><\/p><p><!-- notionvc: 2ee430fd-ca58-4b9b-8487-92f8ebb3f480 --><\/p><p><!-- notionvc: c61cfa3a-55b9-4003-ad24-a82f2bfdb5ba --><\/p><p><!-- notionvc: 13efe39f-77f1-47b6-bfe5-33b452b1a202 --><\/p><p><!-- notionvc: 3500c0f1-3541-436d-91c0-fc75d0c6307d --><!-- notionvc: 2739f6c4-e788-4031-b967-99cd9be79da6 --><\/p><p><!-- notionvc: a5d18595-dda7-4349-bcfa-75443c94b738 --><!-- notionvc: 350675f9-e7e6-4c31-bbfb-df918939f317 --><\/p><p><!-- notionvc: b52d616a-7870-4ca7-9156-174772f64549 --><\/p><p><!-- notionvc: 4132eb71-e3dc-473a-ac7a-f7b7574fc341 --><\/p><p><!-- notionvc: 0218a73c-57ac-4557-b263-8f78b9f69fcf --><\/p><p><!-- notionvc: 708c8477-e3d0-4e2d-adc8-2fb0eb342343 --><\/p><p><!-- notionvc: e942c3dd-0252-4001-900b-8fcabd6fdac5 --><\/p><p><!-- notionvc: 0efe7bef-5736-4a94-821f-37124b118b08 --><!-- notionvc: 0454b857-3f31-4214-b926-197ccd55c383 --><\/p><p><!-- notionvc: 94dde3c1-2cc7-43e5-94ef-be43f05a1675 --><\/p><p><!-- notionvc: b70eeb8f-ceb5-4479-bae3-fa880bb88f63 --><\/p><p><!-- notionvc: 0a47102e-ffaf-4355-aeb5-63fa022bd772 --><\/p><p><!-- notionvc: 04d25b1a-8a94-4c39-aa7c-4f3db675b09b --><\/p><p><!-- notionvc: 0b954cbd-0453-4a12-9943-9b9b9747e012 --><\/p><p class=\"p1\"><!-- notionvc: f4bd767b-583b-4d1f-b3e2-e1c0ad7496d5 --><\/p><p><!-- notionvc: c218d5aa-ca05-4f07-b537-a721088411e1 --><\/p><p><!-- notionvc: cf734c31-fc22-4a34-9b93-fc91bfc50cad --><!-- notionvc: 998ad04b-52ce-4397-abc7-850afcc6ad1f --><\/p><p><!-- notionvc: 3bedbc35-471d-47e1-b4f8-0941168a2fae --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2d8c310 e-flex e-con-boxed e-con e-parent\" data-id=\"2d8c310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a519c elementor-widget elementor-widget-image\" data-id=\"e8a519c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?fit=1024%2C549&amp;ssl=1\" class=\"attachment-large size-large wp-image-23659\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?w=1202&amp;ssl=1 1202w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=1024%2C549&amp;ssl=1 1024w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=768%2C412&amp;ssl=1 768w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Meta-GDPR-PayOrConsent.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dccf118 e-flex e-con-boxed e-con e-parent\" data-id=\"dccf118\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c37412b elementor-widget elementor-widget-text-editor\" data-id=\"c37412b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Was ist Metas Bezahl- oder Zustimmungsmodell?<\/strong><\/h4><p>Die Richtlinie, die Ende 2023 in Kraft treten soll, gibt den Facebook- und Instagram-Nutzern in der EU zwei M\u00f6glichkeiten an die Hand:<\/p><ol><li><p><strong>Eine monatliche Geb\u00fchr zahlen<\/strong> (ca. 10-13 \u20ac), um die Plattform ohne Werbung und ohne Datenverfolgung zu nutzen.<\/p><\/li><li><p><strong>Nutzen Sie die Plattform weiterhin kostenlos<\/strong>Sie stimmen jedoch der Nachverfolgung und der personalisierten Werbung zu.<\/p><\/li><\/ol><p>Meta stellt dies als eine M\u00f6glichkeit dar, die GDPR einzuhalten, indem es eine \"freie\" Wahl zwischen Optionen anbietet. Kritiker argumentieren jedoch, dass es sich nicht um eine echte Wahlm\u00f6glichkeit handelt - und somit nicht um eine g\u00fcltige Einwilligung.<\/p><h4>\u00a0<\/h4><h4><strong>GDPR und das Problem der \"erzwungenen Zustimmung\"<\/strong><\/h4><p>Im Mittelpunkt dieser Kontroverse steht eines der Grundprinzipien der Datenschutz-Grundverordnung: die g\u00fcltige Einwilligung.<\/p><p>Gem\u00e4\u00df Artikel 4 Absatz 11 und Artikel 7 der Datenschutz-Grundverordnung muss die Zustimmung erfolgen:<\/p><ul><li>Freigegeben<\/li><li>Spezifische<\/li><li>Informiert<\/li><li>Unzweideutig<\/li><li>Und jederzeit widerrufbar<\/li><\/ul><p>Verbraucherschutzorganisationen - darunter BEUC (The European Consumer Organisation) und nationale Datenschutzbeh\u00f6rden - argumentieren, dass Metas Modell gegen diese Grunds\u00e4tze verst\u00f6\u00dft, insbesondere gegen das Erfordernis der \"Freiwilligkeit\".<\/p><p>Die Logik ist einfach: Wenn die Alternative zur Einwilligung darin besteht, zu zahlen, und es keine wirkliche funktionale Entsprechung f\u00fcr den Zugriff auf die Plattform gibt, ohne seine Daten preiszugeben, dann wird der Nutzer im Grunde genommen zur Einwilligung gezwungen.<\/p><h4>\u00a0<\/h4><h4><strong>Eine komplexe Rechtsprechung<\/strong><\/h4><p>Diese Debatte findet nicht in einem Vakuum statt. Sie spielt sich im Schatten des Urteils des Gerichtshofs der Europ\u00e4ischen Union (EuGH) in der Rechtssache <em>Bundeskartellamt gegen Meta Platforms<\/em> (Juli 2023), in dem hervorgehoben wurde, dass die Verkn\u00fcpfung des Zugangs zu Diensten mit der Zustimmung zur Datenverarbeitung nicht per se rechtm\u00e4\u00dfig ist.<\/p><p>Dar\u00fcber hinaus hat der Europ\u00e4ische Datenschutzausschuss (EDPB) im Oktober 2023 eine scharf formulierte Stellungnahme zu \"Einwilligung oder Bezahlung\"-Modellen abgegeben, in der er feststellt, dass eine auf diese Weise eingeholte Einwilligung unter den meisten Umst\u00e4nden nicht als g\u00fcltig im Sinne der DSGVO angesehen werden d\u00fcrfte - insbesondere dann nicht, wenn der betreffende Dienst eine marktbeherrschende Stellung einnimmt.<\/p><h4>\u00a0<\/h4><h4><strong>Einverst\u00e4ndnis vs. vertragliche Notwendigkeit<\/strong><\/h4><p>Meta hat versucht, einen Teil seiner rechtlichen Rechtfertigung mit der vertraglichen Notwendigkeit (Artikel 6 Absatz 1 Buchstabe b DSGVO) zu begr\u00fcnden und behauptet, dass personalisierte Werbung f\u00fcr die Bereitstellung seines Dienstes unerl\u00e4sslich ist. Der EDPB und andere Rechtsexperten haben jedoch widersprochen und behauptet, dass gezielte Werbung f\u00fcr das Funktionieren einer Social-Media-Plattform nicht \"notwendig\" ist.<\/p><p>Dieses Argument ist von entscheidender Bedeutung, da es einen anhaltenden Trend in der Branche aufzeigt: Monetarisierungsstrategien werden als Compliance-Mechanismen konzipiert, anstatt von Anfang an datenschutzfreundliche L\u00f6sungen zu entwickeln.<\/p><h4>\u00a0<\/h4><h4><strong>Was steht auf dem Spiel?<\/strong><\/h4><ul><li><strong>Pr\u00e4zedenzfall<\/strong>: Wenn die EU-Aufsichtsbeh\u00f6rden feststellen, dass Metas Modell gegen die Datenschutz-Grundverordnung (GDPR) verst\u00f6\u00dft, k\u00f6nnte dies die Art und Weise, wie digitale Plattformen Nutzerdaten in ganz Europa monetarisieren, neu gestalten.<\/li><li><strong>Sanktionen<\/strong>: Geldbu\u00dfen unter GDPR k\u00f6nnen bis zu <strong>20 Millionen Euro oder 4% des weltweiten Jahresumsatzes<\/strong>je nachdem, welcher Wert h\u00f6her ist.<\/li><li><strong>Breitere Wirkung<\/strong>: Andere Technologieplattformen, die \u00e4hnliche Modelle in Erw\u00e4gung ziehen, werden diesen Fall genau beobachten.<\/li><\/ul><h4>\u00a0<\/h4><h4><strong>Warum es wichtig ist<\/strong><\/h4><p>Diese Kontroverse ber\u00fchrt den Kern der GDPR-Mission: dem Einzelnen eine sinnvolle Kontrolle \u00fcber seine pers\u00f6nlichen Daten zu geben. Wenn Plattformen die Nutzer vor die Wahl stellen, entweder Geld zu zahlen oder mit ihrer Privatsph\u00e4re zu bezahlen, wird die Integrit\u00e4t dieser Kontrolle in Frage gestellt.<\/p><p>Wenn die Zustimmung zu etwas wird, von dem man sich freikaufen muss, ist es dann noch Zustimmung - oder ist es N\u00f6tigung mit einem Preisschild?<\/p><p>\u00a0<\/p><p><!-- notionvc: 32eb0de0-29dd-4e24-8471-1d8cfaed397e --><\/p><p><!-- notionvc: 09e841af-0521-4b84-8c49-396b7f8c99a2 --><\/p><p><!-- notionvc: d9805d69-b238-4603-b32f-d2620f719179 --><\/p><p><!-- notionvc: e26c84f4-0aa8-4a5d-b431-9c3829b93620 --><\/p><p><!-- notionvc: 0ace6992-0e58-4ca6-9f7d-b96e126999bb --><\/p><p><!-- notionvc: cba964fc-eead-4333-b750-dd50a0cf678a --><\/p><p><!-- notionvc: beba065f-2a58-4b35-9109-5d6468fb85c0 --><\/p><p><!-- notionvc: 6e46843b-b881-464b-b4f3-7f558b5d065d --><\/p><p><!-- notionvc: a9cddb37-845e-46a3-a681-b8145dbc97bd --><\/p><p><!-- notionvc: 0a6eb0d8-55e1-4d00-8e22-784bca379d74 --><\/p><p><!-- notionvc: e9593718-da4b-4535-a1f0-7d5ee325668c --><\/p><h4><!-- notionvc: 7aed8818-385d-45d9-b4b6-a3689fbf312f --><\/h4><p><!-- notionvc: efb930c2-d237-42af-b80e-d93c5d213fb3 --><\/p><p><!-- notionvc: ea0cfcef-6dce-450a-b9af-19824776ab43 --><\/p><p><!-- notionvc: 7aa30bb6-b404-4009-8627-b6f99664a791 --><\/p><p><!-- notionvc: d67b2696-d52d-4015-8f7b-bf3069aa5b30 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-479f3c0 e-flex e-con-boxed e-con e-parent\" data-id=\"479f3c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a68fccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68fccf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72ddec2\" data-id=\"72ddec2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a21662e elementor-align-start elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a21662e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-brand-symbol\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wir k\u00f6nnen Ihnen helfen, FADP-konform zu werden!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9953c7 elementor-widget elementor-widget-text-editor\" data-id=\"e9953c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fachkundige Beratung, erschwingliche L\u00f6sungen und ein nahtloser Weg zur Einhaltung der Vorschriften<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c96bc0\" data-id=\"1c96bc0\" data-element_type=\"column\" data-e-type=\"column\" 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Kontakt auf<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Da Meta ein \"Bezahlen oder Einverst\u00e4ndnis\"-Modell einf\u00fchrt, stellen sich die EU-Regulierungsbeh\u00f6rden die Frage, ob eine unter Druck getroffene Wahl immer noch als g\u00fcltige Einwilligung im Sinne der Datenschutzgrundverordnung gelten kann.<\/p>","protected":false},"author":4,"featured_media":23659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[67,74],"tags":[21,108,105,267,99,91,121,77,265,266,268],"class_list":["post-23674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","tag-ai","tag-compliance","tag-compliancert","tag-controversy","tag-cybersecurity","tag-eu","tag-europe","tag-gdpr","tag-meta","tag-pay-or-consent","tag-user-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta\u2019s \u201cPay or Consent\u201d Model Faces Renewed GDPR Scrutiny - ComplianceRT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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