{"id":23597,"date":"2025-03-30T21:49:26","date_gmt":"2025-03-30T21:49:26","guid":{"rendered":"https:\/\/compliancert.com\/?p=23597"},"modified":"2025-09-16T20:44:01","modified_gmt":"2025-09-16T20:44:01","slug":"geliehene-magie-ai-art-ghibli-stil-und-die-einhaltung-konnen-wir-nicht-ignorieren","status":"publish","type":"post","link":"https:\/\/compliancert.com\/de\/artikel\/geliehene-magie-ai-art-ghibli-stil-und-die-einhaltung-konnen-wir-nicht-ignorieren\/","title":{"rendered":"Geborgte Magie: KI-Kunst, Ghibli-Stil und die Compliance, die wir nicht ignorieren k\u00f6nnen"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23597\" class=\"elementor elementor-23597\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cc5771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cc5771\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f678174\" data-id=\"f678174\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-490ef96 elementor-widget elementor-widget-text-editor\" data-id=\"490ef96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sie haben es wahrscheinlich schon gesehen - die Neuinterpretationen im Ghibli-Stil von <em>Krieg der Sterne<\/em>politische Szenen, das allt\u00e4gliche B\u00fcroleben oder sogar GDPR-Hinweise. Mit Hilfe von Bildgeneratoren wie Midjourney oder DALL-E fordern die Sch\u00f6pfer ihre Modelle auf, Illustrationen zu erstellen, die die emotionale W\u00e4rme und die visuellen Merkmale von Studio Ghibli widerspiegeln: weiche Pastellfarben, skurrile Maschinen, flie\u00dfende Natur, gro\u00dfe Augen und ein gro\u00dfer Himmel. Der Effekt ist atemberaubend. Aber nur wenige fragen sich das:<\/p><ul><li>Ist dies \"inspiriert\" oder \"nachgeahmt\"?<\/li><li>Ist das legal?<\/li><li>Ist es <em>ethisch<\/em>?<\/li><\/ul><p><!-- notionvc: 3500c0f1-3541-436d-91c0-fc75d0c6307d --><!-- notionvc: 2739f6c4-e788-4031-b967-99cd9be79da6 --><\/p><p><!-- notionvc: a5d18595-dda7-4349-bcfa-75443c94b738 --><!-- notionvc: 350675f9-e7e6-4c31-bbfb-df918939f317 --><\/p><p><!-- notionvc: b52d616a-7870-4ca7-9156-174772f64549 --><\/p><p><!-- notionvc: 4132eb71-e3dc-473a-ac7a-f7b7574fc341 --><\/p><p><!-- notionvc: 0218a73c-57ac-4557-b263-8f78b9f69fcf --><\/p><p><!-- notionvc: 708c8477-e3d0-4e2d-adc8-2fb0eb342343 --><\/p><p><!-- notionvc: e942c3dd-0252-4001-900b-8fcabd6fdac5 --><\/p><p><!-- notionvc: 0efe7bef-5736-4a94-821f-37124b118b08 --><!-- notionvc: 0454b857-3f31-4214-b926-197ccd55c383 --><\/p><p><!-- notionvc: 94dde3c1-2cc7-43e5-94ef-be43f05a1675 --><\/p><p><!-- notionvc: b70eeb8f-ceb5-4479-bae3-fa880bb88f63 --><\/p><p><!-- notionvc: 0a47102e-ffaf-4355-aeb5-63fa022bd772 --><\/p><p><!-- notionvc: 04d25b1a-8a94-4c39-aa7c-4f3db675b09b --><\/p><p><!-- notionvc: 0b954cbd-0453-4a12-9943-9b9b9747e012 --><\/p><p class=\"p1\"><!-- notionvc: f4bd767b-583b-4d1f-b3e2-e1c0ad7496d5 --><\/p><p><!-- notionvc: c218d5aa-ca05-4f07-b537-a721088411e1 --><\/p><p><!-- notionvc: cf734c31-fc22-4a34-9b93-fc91bfc50cad --><!-- notionvc: 998ad04b-52ce-4397-abc7-850afcc6ad1f --><\/p><p><!-- notionvc: 3bedbc35-471d-47e1-b4f8-0941168a2fae --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2d8c310 e-flex e-con-boxed e-con e-parent\" data-id=\"2d8c310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a519c elementor-widget elementor-widget-image\" data-id=\"e8a519c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Artcl-AI-Ghibli-Legislation-Frameworks.jpg?fit=1024%2C550&amp;ssl=1\" class=\"attachment-large size-large wp-image-23599\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Artcl-AI-Ghibli-Legislation-Frameworks.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Artcl-AI-Ghibli-Legislation-Frameworks.jpg?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Artcl-AI-Ghibli-Legislation-Frameworks.jpg?resize=1024%2C550&amp;ssl=1 1024w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Artcl-AI-Ghibli-Legislation-Frameworks.jpg?resize=768%2C412&amp;ssl=1 768w, https:\/\/i0.wp.com\/compliancert.com\/wp-content\/uploads\/2025\/03\/RT-Artcl-AI-Ghibli-Legislation-Frameworks.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dccf118 e-flex e-con-boxed e-con e-parent\" data-id=\"dccf118\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c37412b elementor-widget elementor-widget-text-editor\" data-id=\"c37412b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Wo AI-Stil auf IP-Recht trifft<\/strong><\/h3><p>Dies ist nicht nur eine kreative oder kulturelle Debatte. Sie ber\u00fchrt den Kern <strong>geistiges Eigentum (IP)<\/strong> Konzepte und die wachsende weltweite Besorgnis \u00fcber <strong>KI-Governance<\/strong>.<\/p><h5><strong>Kann man einen Stil urheberrechtlich sch\u00fctzen?<\/strong><\/h5><p>Rechtlich gesehen, <strong>der Stil selbst ist nicht urheberrechtsf\u00e4hig<\/strong>. Man kann den \"Impressionismus\" oder die \"Studio-Ghibli-\u00c4sthetik\" nicht als juristische Person besitzen.<\/p><p>Bestimmte Zeichen, Logos, Hintergrundbilder, Kompositionen und Namen sind jedoch gesch\u00fctzt:<\/p><ul><li><strong>Urheberrechtsgesetz<\/strong> (z.B. Berner \u00dcbereinkunft, Schweizer Urheberrechtsgesetz - LDA\/LDAut)<\/li><li><strong>Markenrecht<\/strong> (wenn ein Stil mit einer Markenidentit\u00e4t verbunden ist, wie Totoro)<\/li><li><strong>Bedenken bez\u00fcglich der Modellausbildung<\/strong> (wenn die Schulungsdaten urheberrechtlich gesch\u00fctzte Werke enthalten, ist m\u00f6glicherweise eine Genehmigung erforderlich)<\/li><\/ul><p>Wenn ein KI-Modell ohne Lizenz auf urheberrechtlich gesch\u00fctztes Material trainiert wurde, kann die daraus resultierende Nutzung rechtlich wackelig sein - insbesondere im kommerziellen Umfeld.<\/p><h3>\u00a0<\/h3><h3><strong>Welche rechtlichen Rahmenbedingungen gelten?<\/strong><\/h3><p>In der Schweiz und in der EU sind mehrere Rahmenregelungen relevant:<\/p><h4><strong>\ud83c\udde8\ud83c\udded Schweizerisches Urheberrechtsgesetz (LDA)<\/strong><\/h4><ul><li>Deckt den k\u00fcnstlerischen Ausdruck ab, nicht den \"Stil\" an sich.<\/li><li>Relevant, wenn KI-generierte Inhalte Charaktere, Szenen oder markante kreative Elemente imitieren.<\/li><li>Schl\u00fcssel f\u00fcr den nationalen rechtlichen Kontext.<\/li><\/ul><h4><strong>\ud83c\uddea\ud83c\uddfa EU-KI-Gesetz<\/strong><\/h4><p><strong>Warum das wichtig ist<\/strong>: Es ist der erste verbindliche Rechtsrahmen f\u00fcr KI und betrifft alle Unternehmen, die in der EU KI-Dienste oder -Tools anbieten - auch solche, die nicht in der EU ans\u00e4ssig sind (z. B. in der Schweiz).<\/p><h5><strong>Wichtige Punkte, die f\u00fcr KI-generierte Kunst relevant sind<\/strong>:<\/h5><p>- <strong>Verpflichtung zur Transparenz<\/strong>: KI-generierte Inhalte m\u00fcssen deutlich gekennzeichnet werden, wenn sie f\u00fcr menschliches Werk gehalten werden k\u00f6nnten (z. B. realistische Illustrationen im Ghibli-Stil, die im Marketing oder in den Medien verwendet werden).<\/p><p>- <strong>Einstufung als hohes Risiko<\/strong>: F\u00fcr die reine Kunsterzeugung ist dies nicht relevant, aber wenn KI f\u00fcr Einstellungen, \u00dcberwachung oder rechtliche Entscheidungen eingesetzt wird, gelten strenge Regeln.<\/p><p>- <strong>Gr\u00fcndungsmodelle (wie GPT, Midjourney)<\/strong>: Erforderlich sind technische Dokumentation, Risikominderung und Transparenz bei den Datenquellen f\u00fcr die Ausbildung.<\/p><h4><strong>\ud83c\udf0d WIPO-Diskussionen \u00fcber KI und IP<\/strong><\/h4><ul><li>Schwerpunkt: Urheberschaft, Urheberrecht und Eigentum an KI-generierten Inhalten.<\/li><li>Sie ist noch in der Entwicklung begriffen, zeigt aber die globale Richtung der Regulierung an.<\/li><li>Wichtig f\u00fcr das Verst\u00e4ndnis internationaler Trends und Unsicherheiten.<\/li><\/ul><h4><strong>\ud83d\udee1\ufe0f Einstieg in ISO 42001: Die KI-Management-Norm<\/strong><\/h4><p><strong>ISO\/IEC 42001<\/strong>die Ende 2023 ver\u00f6ffentlicht wird, ist der erste internationale Standard f\u00fcr KI-Managementsysteme. Er bietet einen operativen Rahmen f\u00fcr Organisationen, die KI verantwortungsvoll einsetzen - nicht nur technisch, sondern auch ethisch und rechtlich.<\/p><p>ISO 42001 ersetzt nicht das Urheberrecht, aber sie ermutigt Organisationen dazu:<\/p><ul><li>Identifizierung und Dokumentation von IP-bezogenen Risiken<\/li><li>R\u00fcckverfolgung der Herkunft von Schulungsdaten<\/li><li>Erstellung von Transparenzrichtlinien f\u00fcr KI-generierte Inhalte<\/li><\/ul><p>Implementierung von Verantwortungsstrukturen beim Einsatz generativer Werkzeuge<\/p><p>Es geht um <strong>Steuerung<\/strong> - Sie m\u00fcssen wissen, was Sie bauen, was Sie verwenden und welche Konsequenzen sich daraus ergeben k\u00f6nnen.<!-- notionvc: beba065f-2a58-4b35-9109-5d6468fb85c0 --><\/p><p>\u00a0<\/p><h3>Miyazakis Ansichten \u00fcber KI tauchen nach der Begeisterung dieser Woche wieder auf<!-- notionvc: d822724c-fa46-4b1e-a53e-bc465c1ea386 --><\/h3><p class=\"p1\">In einem weit verbreiteten Moment des Dokumentarfilms <i>\"Der unendliche Mann: Hayao Miyazaki\"<\/i>wurde dem Mitbegr\u00fcnder von Studio Ghibli ein Prototyp einer KI-generierten Animation gezeigt - eine zombie\u00e4hnliche Kreatur, die sich unnat\u00fcrlich an ihrem Kopf zieht.<\/p><p class=\"p1\">Die Entwickler erkl\u00e4rten, die KI k\u00f6nne groteske Bewegungen erzeugen, \"die wir Menschen uns nicht vorstellen k\u00f6nnen\". Was folgte, war nicht Neugier oder Beifall, sondern stille Wut.<\/p><p class=\"p1\">Miyazaki antwortete mit einer pers\u00f6nlichen Geschichte:<\/p><p><strong><em>\"Jeden Morgen, nicht erst in den letzten Tagen, sehe ich meinen Freund, der eine Behinderung hat. Es ist so schwer f\u00fcr ihn, ein High Five zu geben; sein Arm mit steifen Muskeln kann meine Hand nicht erreichen. Wenn ich jetzt an ihn denke, kann ich mir dieses Zeug nicht ansehen und finde es interessant. Wer auch immer dieses Zeug macht, hat keine Ahnung, was Schmerz ist. Ich bin zutiefst angewidert... Ich empfinde das als eine Beleidigung f\u00fcr das Leben selbst.\"<\/em><\/strong><\/p><p class=\"p1\">Dies ist mehr als kreative Kritik - es ist eine <span class=\"s1\">philosophische Grenze<\/span>. F\u00fcr Miyazaki sind Kunst und Geschichtenerz\u00e4hlen zutiefst menschliche Handlungen. Ihre \u00e4u\u00dfere Form zu reproduzieren, ohne ihren emotionalen Kern zu verstehen, birgt die Gefahr <span class=\"s1\">seelenlose Ausg\u00e4nge<\/span> - und, noch schlimmer, <span class=\"s1\">R\u00fccksichtslose<\/span>.<\/p><p class=\"p1\">Im Zusammenhang mit der KI-Governance dient Miyazakis Reaktion als Mahnung: <span class=\"s1\">Nur weil wir etwas erzeugen k\u00f6nnen, hei\u00dft das nicht, dass wir es auch tun sollten.<\/span> Rahmenwerke wie ISO 42001, das EU-KI-Gesetz und ethische KI-Praktiken sind nicht dazu da, die Kreativit\u00e4t einzuschr\u00e4nken - sie sind da, um <span class=\"s1\">die W\u00fcrde der Sch\u00f6pfung zu sch\u00fctzen<\/span> und die Menschen, die sie ber\u00fchrt.<\/p><hr \/><p><!-- notionvc: 6e46843b-b881-464b-b4f3-7f558b5d065d --><\/p><p><!-- notionvc: a9cddb37-845e-46a3-a681-b8145dbc97bd --><\/p><p><!-- notionvc: 0a6eb0d8-55e1-4d00-8e22-784bca379d74 --><\/p><p><!-- notionvc: e9593718-da4b-4535-a1f0-7d5ee325668c --><\/p><h4><!-- notionvc: 7aed8818-385d-45d9-b4b6-a3689fbf312f --><\/h4><p><!-- notionvc: efb930c2-d237-42af-b80e-d93c5d213fb3 --><\/p><p><!-- notionvc: ea0cfcef-6dce-450a-b9af-19824776ab43 --><\/p><p><!-- notionvc: 7aa30bb6-b404-4009-8627-b6f99664a791 --><\/p><p><!-- notionvc: d67b2696-d52d-4015-8f7b-bf3069aa5b30 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-479f3c0 e-flex e-con-boxed e-con e-parent\" data-id=\"479f3c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a68fccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68fccf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72ddec2\" data-id=\"72ddec2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a21662e elementor-align-start elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a21662e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-brand-symbol\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wir k\u00f6nnen Ihnen helfen, FADP-konform zu werden!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9953c7 elementor-widget elementor-widget-text-editor\" data-id=\"e9953c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fachkundige Beratung, erschwingliche L\u00f6sungen und ein nahtloser Weg zur Einhaltung der Vorschriften<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c96bc0\" data-id=\"1c96bc0\" data-element_type=\"column\" data-e-type=\"column\" 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Kontakt auf<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Diese Woche wurde das Internet von einer Welle wundersch\u00f6ner, KI-generierter Illustrationen im unverwechselbaren Stil von Studio Ghibli \u00fcberrollt. Doch w\u00e4hrend die \u00c4sthetik Freude bereitete, warf sie auch eine tiefere Frage auf: Wem geh\u00f6rt im Zeitalter der generativen KI die Kunst - und wem geh\u00f6rt das Risiko?<\/p>","protected":false},"author":4,"featured_media":23599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[67,74],"tags":[108,105,99,249,241,247,250,248,251],"class_list":["post-23597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","tag-compliance","tag-compliancert","tag-cybersecurity","tag-intellectual-property","tag-iso-42001","tag-studio-ghibli","tag-swiss-copyright-act-lda","tag-viral","tag-wipo-discussions-on-ai-ip"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Borrowed Magic: AI Art, Ghibli Style, and the Compliance We Can\u2019t Ignore - ComplianceRT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compliancert.com\/de\/artikel\/geliehene-magie-ai-art-ghibli-stil-und-die-einhaltung-konnen-wir-nicht-ignorieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Borrowed Magic: AI Art, Ghibli Style, and the Compliance We Can\u2019t Ignore - ComplianceRT\" \/>\n<meta property=\"og:description\" content=\"This week, the internet was swept away by a wave of beautiful, AI-generated illustrations in the unmistakable style of Studio Ghibli. 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